Birmingham: Airline, Airport and Route Advertising

[Ray Finkle]

RBH Creative Communications Agency have been appointed to do some work for BHX.


The appointment will see RBH’s creative team develop a brand video for Birmingham Airport, as well as producing advertising and exhibition stand collateral for the World Routes Conference. Birmingham Airport celebrated its seventeenth consecutive month of record breaking growth in July, with 1.2 million passengers passing through its gates.

Justine Howl, head of communications for Birmingham Airport, said: “RBH have created ideas that will allow us to tell our exciting story in an engaging way to many different stakeholders. Birmingham Airport is going through a very exciting time, with record passenger figures, new airlines and significant long-haul growth, and it’s playing an important part in the success of the region. We feel that the collateral produced by RBH has longevity to reference future developments in a creative way, and will bring all our strengths together to help us attract more business to the airport and wider region.”

http://www.thedrum.com/news/2016/08/12/birmingham-airport-appoints-rbh-growth-continues-soar

 

[Ray Finkle]

Flybe are running a radio ad campaign (Capital I think). Amsterdam was featured a few weeks ago but it now seems to have moved on to their new route to Toulouse.

KLM are also on Capital with a competition to win a flight to one of their worldwide destinations.

The highly impressive Jet2 ad machine rolls on. Both radio and television ads promoting their new Birmingham base are still running, along with a competition on Heart FM where callers can win a flight. Yesterday the Jet2 roadshow was in Coventry and today it took over Victoria Square in Central Birmingham.

 

[Brum X]

I saw a Iberia Express advert on a billboard in the city centre today advertising Madrid and its connections.

 

[whateverg]

Very few people that I speak to in Oxford use Birmingham Airport. Most of these don't even give it a consideration when flying, most likely thinking that the London airports, including Gatwick are closer and easier to get to. They couldn't be further from the truth. In addition to the direct train, there is now a coach to Birmingham Airport from Oxford and it is great to see that (probably) for the first time at Oxford train station there is advertising from the airport itself, albeit small, to promote the airport's long haul routes! Promotion of the short haul routes could work wonders too methinks!

 

[davecleaver777]

In regards to the Oxford coach it calls in at Warwick on the way through and would say its 90 percent full each day when I pass it on the way to work. Good to see the service being used

 

[Brum X]

Turkish Airlines Advert coming off the Aston Expressway into City Centre.

 

[Brum X]

Vueling advert in the city centre

 

[Ray Finkle]

I've seen similar adverts at bus stops around here. Good to see 👍

 

[Brum X]

IBERIA express advert on High Street, City Centre

 

[nwoody2001]

Vueling advert in the city centre

what happened to Malaga????

 

[Ray Finkle]

It's still bookable, although only until the end of March.

Maybe they ordered the posters before it was announced?

 

[Brum X]

JET2 in Solihull Town Centre

http://bhxflightguide.blogspot.co.uk/2016/09/news-jet2.html

 

[Aviador]

Expect much more of this kind of promotion from Jet2 over the coming months ahead.

My favourite Jet2 promotion has been this one...

 

[Aviador]

....and this one

 

[Brum X]

Air Malta advert in the city centre 👍

 

[Ray Finkle]

Good to see.

Did anyone catch Central News Weather this evening? They showed a cracking picture of an Emirates A380 departing BHX into a dramatic looking sky. Some good exposure for the service 🙂

 

[Ray Finkle]

This was the picture, it's a cracker.

https://twitter.com/BhamUpdates/status/778659066008727552

 

[JENNYJET]

Make Birmingham relevant....a telling comment following the initial contribution...can Birmingham be similar to Frankfurt, Zurich, Milan, and the very numerous non Capital cities globally?

Can BHX Management look so widely or are the Shareholders keeping expansion to the next ownership structures?

 

[Ray Finkle]

Picked up some friends from the airport today and it was pleasing to see lots of Jet2 advertising. The pictures are from T2 and arrivals but as we walked through to Luggage Point there are huge adverts in T1 for Jet2 and Jet2 Holidays, ironically they are above the Monarch check in area

T2

Arrivals

It was also nice to see adverts for Qatar.

 

[58terminus]

Ray
Love to know where you park when picking up passengers.