TheLocalYokel
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- Jan 14, 2009
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- #221
Dear old Les. You are right about his 'can do' attitude.I think everyone is getting very negative about the chance of an meb3 route , we need a more positive 'Les Wilson' attitude here !
The Bristol management should be ( and proably are ) on the phone to Etihad stright away and selling Bristol ! saying they think Qatar have made a mistake and we know Bristol can put far more bums on seats than Cardiff and far more premium bums on seats ! and here is the evidence , which we all know is true ! you have the right aircraft (b.787-9 ) and have an oppurtunity here to wipe the floor with your major competitor .
Although the Qatar service is great news for Cardiff and Wales in general it really makes no difference to the millions to the South and West of Bristol still having to travel to Heathrow to access an meb3 route .Heathrow being quicker to get to ,more frequent in connections and almost certainly cheaper than Cardiff
What would he make of BRS now? Even his almost overpowering enthusiasm for the place could not have envisaged 8 million people using 'his' airport. I'm sure he'd have had something to say publicly about Qatar's decision too, and it would have been a pithy response.
I suppose there is sometimes a fine line between negativity and being realistic. I think that we are still at the stage where some people think that if BRS could not attract Qatar (the one airline almost purpose built for BRS to connect to the ME) how the heck can they hope to entice one of the other big ME carriers?
I do know that the BRS routes team is one of the best in the business so they won't give up. The head man arguably knows more about the civil aviation market in the South West than anyone. He's been at it at BRS long enough, man and boy - literally; and not much in South Wales escapes him either.
Addendum
In 2008 BRS gave evidence to the Competition Commission regarding a BAA Airports Investigation. The minutes were published and I downloaded them and have retained them. There is quite a lot in there that I'm surprised was put into the public domain.
When it came to how BRS sold itself, this was what was said by the BRS representative, presumably the CEO of the time, although the person is not identified.
If my sales director, marketing director were here today and you said, “What are you selling?”, he would say, “I am selling Bristol”. Not the airport. I am selling the community of Bristol and the greater Bristol community as well and the opportunity for an airline to serve that community is the thing that we are selling.
So when, for example, we brought Lufthansa across or indeed Continental under Project USA, we got the local community into a local hotel and they sold the catchment area to the principals of Lufthansa and Continental alongside us. They said, “These are the reasons why you should be here”, and of course we backed that with the evidence of the number of trips being made by businesses in the southwest via other hubs and it is a very powerful marketing tool to get other people selling your airport. We never ever sold the airport facilities in themselves.
In fact, if you looked at the airport’s facilities at Bristol, with its very short runway of 2011 metres, most airlines would probably cross it off their list because it is a too short runway but actually the compelling argument is it is a great market opportunity and fortunately with both Lufthansa and Continental they have the right equipment that can use the runway.